The Italian luxury brand announces its new line, Eternal Gold, made from recycled gold.
Prada is joining other luxury fashion houses like Dior, Chanel and Louis Vuitton in the world of fine jewellery. The family-run company is positioning its new Eternal Gold line as a sustainable and environmentally friendly luxury alternative.
Prada Eternal Gold
The Italian fashion house, creatively led by Miuccia Prada and Rafsimons, pushed the boundaries of fine jewelery with the launch of Eternal Gold, the first truly sustainable fine jewelery collection using 100% certified recycled gold, and the brand has chosen to celebrate the launch of three whose creativity is truly timeless. extraordinary personality: Amanda Gorman, actor, model and singer-songwriter Mayahawke, and musician Somijeon.
Every one of the pieces in the assortment come made from 100% guaranteed reused gold, and they meet the ‘chain of authority’ norms set by the Dependable Gems Chamber denoting whenever any global extravagance first brand has picked that course. On top of this, the jewel gemstones used to decorate a portion of the pieces can be straightforwardly followed the entire way to the first fair-exchange mines from which they were obtained.
The actual pieces obviously have involved one of the brand’s most unmistakable images as the underpinning of their plans – the Prada triangle. In late seasons it has by and by become a cornerstone theme in the house’s prepared to-wear assortments and embellishments.